Invest in luxury homes to yield higher returns
Locations such as Noida, Greater Noida, Expressway and Delhi NCR, have carved a niche for themselves as locations offering luxury homes above Rs 5 crores. However, do these properties have the scope for appreciation from the investment point of view? “Luxury and ultra-luxury projects yield much higher returns than projects geared towards the affordable and mid-income segments, the luxury segment in India is moving at a pace of 35 per cent per year.”
Are developers also focusing on this segment of housing? “Ultra-luxury projects have a tendency to garner extremely good presale volumes and therefore, their developers are generally able to secure significant fund flows to capitalise on the completion of their projects. While it is true that the input costs for luxury housing are high, the developer stands to benefit from the increased visibility of his brand among highly affluent, top-end clients.”
Offering state-of-the-art amenities such as double height living rooms, private pools and gymnasiums, these homes attract the island city’s well-heeled professionals and businessmen. These homebuyers are willing to pay a high price for luxurious apartments or penthouses, located in the most affluent locations in Noida. In most cases though, the major advantage of paying such a high premium is the freedom that the homebuyers get to customize their homes according to their choices and requirements.
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“The high price tag for luxury homes is justified through facilities such as customization of interiors, wall finishes, flooring, bathroom fittings and concierge services. While there is a standard design of apartments, nearly 80 per cent of the clientele, opts for customization and does not mind paying an added amount for it.”